Rodrigo Leles

UX Designer
Lead Designer
Web Designer
Brand Designer
Writer
São Paulo, Brazil

Brazillian freelance designer, lazy guitar player and sometimes podcaster, youtuber and maker of home made furniture for fun.

When I was a kid I wanted to be a comic book illustrator and draw histories about giant robots fighting with fireball throwing aliens. Well that kind of changed when my father gave me my first computer.

Made my first website on Win 98 notepad back in 2002. It was about an anime named Rurouni Kenshin. And well, after that I didn't stop creating digital solutions and products.

After working at some digital agencies, I realized I suck when it comes to sell stuff or services – My thing is really about helping to create solutions. That’s why I jumped into User Experience, understanding the "whys" and "hows" of the target audience and figuring the right metrics to improve a digital product. 

My last gig was at 99:  the largest latin america ride-railing service and the first brazillian unicorn. I joined the safety squad, helping the team to understand what makes a ride safe for passengers and drivers, and how can we make our solution not only the most fun, quick and affordable, but safer too.


Work

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